Have you considered the importance of using stories to promote your brand, products or company? According to data from Statista, worldwide 74 percent of consumers say that content involving stories is the one that most influences their purchase decisions. On the other hand, firms such as One Spot have conducted studies where they have identified that up to 92 percent of consumers want brands to make ads that feel like stories. Storytelling is important for brands and consumers, so if you plan to implement it, as proposed by the firm Core DNA, these are 3 ways you can do it: uses sensations This first way consists of focusing on the experience or how people feel using your product or products, the fundamental idea is to use a story to engage your brand or company in a positive way with an experience, for example, you can show a story of how your consumers completed some task before having your product and how to do it now that they already have it, without forgetting the use of emotional elements in favor of your brand or product.
Sell your product idea The second way focuses on highlighting the SMS Marketing Service product from a perspective that reflects what it can represent for the consumer and how it can make their life better. To implement storytelling under this idea, Core DNA points out that it is necessary to identify the main competitive advantage you have and translate it, for example, if your product is a software that can increase productivity by 30 percent, the ideal would be to tell a story about all the time that the consumer can enjoy because with your software it is easier to do the job. Show that you care about the audience The third and last way that we share here is a storytelling perspective that also highlights the benefits of the product or company brand, in this case it is necessary to identify the problem that consumers face and that your firm can solve better than anyone else.
The process to consider this type of storytelling involves 5 points, the first consisting of establishing the problem, the second where it must be established how the brand or company went through the same problem, the third where it is discussed how the decision was reached to solve it, the fourth where the actions taken to solve it are discussed and the fifth shows that now all that work done is for the benefit of consumers.3. The surprise factor helps In order not to go unnoticed and attract the attention of even the competition, you don't have to settle for making conventional designs. You have to choose to place unexpected, rare and unusual elements. 4. Proper selection of colors Every window designer knows that color is a basic foundation in design. This must be consistent with the story, theme and store. If it is a jewelry store, use feminine colors, but if it is a sports store, blues are recommended.
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