Understanding Google's SERP Evolution

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mimakter
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Joined: Wed Feb 23, 2022 9:17 am

Understanding Google's SERP Evolution

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Google search results are constantly updated. With new features being tested and added regularly, it can be difficult to keep up with the Phone Number List pace of change. In order to get the most exposure on Google for your business or brand, you need to stay on top of these changes and find the Phone Number List best way to optimize your website for the ever-increasing opportunities (and challenges) features Google search. As Dave Chaffey pointed out in his July chart of the day on the incredible decline in organic SERPs , these updates and feature additions to Phone Number List search results can often mean that the standard organic listings we've always focused on as marketers and SEOs are pushed further and further down the page.

Search Marketing Trends 2018 Download our Premium Resource - Search Marketing Trends 2018Search marketing remains one of the Phone Number List most important acquisition channels for most businesses. Getting exposure for your target keywords and outranking your competitors is vital to the Phone Number List future of many businesses. Access the 2018 Search Marketing trends While this has certainly meant organic click-through rates from search results have plummeted - especially on mobile - there are plenty of opportunities to Phone Number List boost your website's presence by optimizing other types of search results and improving your organic listings through the addition of relevant information.

diagram. As Dave points out, “Search result features like snippets, related questions, images, and videos are now so important that they should be a primary consideration in most markets.” Ultimately, Google wants to deliver the Phone Number List best results to its users, while keeping them in the Google ecosystem for as long as possible. Cindy Krum, at the recent conference in Madrid , pointed out that we need to Phone Number List keep in mind that Google doesn't just want to index websites, they "want to Phone Number List organize the world's information", whether with answers direct mail, apps, PWAs, business listings, etc.
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