Also, consumers will not be scared away by incomprehensible b2c email list or alarming error messages. On the other hand, we must not forget accessibility. Some visually impaired users use voice reading software. If the texts do not follow a logical sense, the person will not be able to use the product. Just look at big companies like Google, Facebook, Slack or Spotify: they all have design teams with UX Writers making improvements and developing new products for their users. In fact, one of the pioneers in incorporating UX Writers as a separate role in design was b2c email list YouTube in March 2013.

As the website grew in the market, it had to adapt its product to different b2c email list mobile devices and platforms. They discovered inconsistencies in the tone and voice with which they addressed their users and made the decision to work on them and unify them across all devices. UX makes the difference UX “User Experience” is understood as the way in which a user feels interacting with any digital product or service. With a strong sense b2c email list of empathy, the UX Writer makes a difference by making the user the protagonist and the problem or concern the villain.