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Jennifer Schaff, Managing Director, Elder Research; Radu Miclaus, Head of Product, Tellius Why Data & Analytics Leaders Are Embracing CDPs The volume, variety, and velocity of data in the digital era has made it harder for analytics teams to help phone number list their marketing counterparts drive better customer experiences. In this session, we share how companies like VF Corp. and HEINEKEN USA use a customer data platform to drive efficiencies for the analytics team that impact the bottom line. Speakers: Cory Munchbach, Chief Operating Officer, BlueConic; Jackie Rousseau-Anderson, SVP, Customer Success, BlueConic Predicting Retail and phone number list CPG Business Futures with AI and Economic Intelligence Explore the futuristic world of predictive analytics, and how organizations can incorporate economic volatility into their plans. Retail and CPG businesses are

increasingly impacted by external forces, and now with the latest AI based modeling, it is possible to identify the leading drivers and incorporate phone number list them into predictive micro-economic models. Prevedere's CEO and chief economist discuss this phone number list transformative tech, and its unique ability to systematically identify and quantify the influence of economic factors on future business outcomes. Speakers: Richard Wagner, CEO, Prevedere; Andrew Duguay, Chief Economist, Prevedere; Andy McCartney, Director of Product Marketing, Prevedere The phone number list Value of Analytics: An Investors' Perspective As retailers and consumer goods companies plan their future investment roadmap, it is critical to not only explore their organization’s needs, but larger market trends. There is no better way to pinpoint where the industry is headed than to follow the big bets made by



the “smart money” — and the smart money has always valued data and analytics. In this session, a panel of private equity executives, venture capitalist, and market analysts explore current industry investment trends and why organizations with a phone number list deep commitment to analytics are more attractive to investors. models and data-driven strategies that are drawing the most interest from industry investors and how retailers and CGs can use this information to build the organization of the future. Speakers: Sapna Shah, Principal, Red Giraffe phone number list Advisors; Roger Freeman, Partner, SFW Capital Partners This is also published on CGT. More Analytics Unite 2021 Coverage Mondelez's Maria Macuare to Answer the Question 'Is Your Analytics Team Prepared to Accelerate?' Maria Macuare Larez, VP IBS Global Data & Analytics, Mondelez, will lead a session at