When trying to acquire customers for your company,

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products barely differ from each other in terms of numbers and performance, customers pay attention to emotional purchase factors. Google partnered with CEB's Marketing Leadership Council to explore the role emotions play in connecting B2B customers with brands. Research has shown that if a B2B buyer is emotionally connected to your company's brand, the buyer is much more likely to consider purchasing from you. And 50% of B2B buyers are more likely to buy from you if they feel emotionally connected to your brand and see personal value to themselves.


Myth No. 5: Every lead matters Lastly, I left my absolute favorite Israel Email List among the myths - the belief that every lead matters. At this point I must emphasize that quality is always better than quantity. Not every lead will be suitable for your company. it is worth asking at the beginning whether we have performed a thorough analysis of the sales opportunity (scoring, assessment). It may turn out that this is just a contact that may or may not become a lead.


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To maximize sales opportunities, it is necessary to constantly modify marketing activities to better collect information and adapt to the expectations and needs of our potential customers. Discussion with the sales department and continuous improvement of the evaluation process should permanently appear on the marketers' to-do list. These are just some of the myths about B2B marketing that I encounter during my work and contacts with clients.