viewed, which newsletter he signed up to, which e-book he downloaded

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By observing how the scoring changes for individual customers, we are able to detect (based on previously established guidelines) the moment when we can give the sales department clear information about who should be contacted first. Segmentation By analyzing the customer's interests (e.g. which products the customer ), we can segment him. In the simplest sense, it's about "tagging" the customer.


If, based on his activity, we see that he was interested in India Email List product x and downloaded an e-book about y, we add "x" and "y" tags to his profile. Thanks to this, we can precisely plan e-mail campaigns and avoid communicating with this customer on matters that are not of his interest, as well as tailor communication precisely to his needs and thus increase the chances of sales success.





This will work! Based on the above activities, we will create a customer base that will not be just a collection of contacts, but will become a valuable source of information for us, which, if used well, can translate into real profits. It will allow us to manage the entire marketing life cycle of a customer, starting from the moment of acquiring him, through educating him about our offer, finalizing the purchase and ending with maintaining contact and his loyalty.