This is a classic example of the huge discrepancy between Brazil Email List the number of reactions directly to a post on social media and the actual consumption of content. Therefore, marketers today are unable to analyze a lot of data, which is why they invest the largest budgets only in those activities whose effectiveness they can measure in. We underestimate the importance of all these areas operating "outside monitoring".
In the case of B2B brands, where decisions are usually made by several people, this is particularly important. Each of these people could discover the supplier in a way that Google Analytics (and other similar tools) will not provide to us on a platter. To sum up - if you want to be clear about how buyers found your company, don't limit yourself to data from analytical tools and collect qualitative data. Brands that make extensive use of content marketing open many doors to buyers at once.