The concept of "archetype" appeared in psychology in the 20th century

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Even on the product label you can "smuggle" a funny saying or a visionary thought. Here are some examples of using an expressive, interesting tone of communication (even in unusual places): A friendly greeting, referring to the brand hero of the Gong brand - a dog. Source: Chat on www.Gong.com Showing a sense of humor, with a dose of sarcasm, on the T-shirt label. Source: TopGear for BBC Casual, fun communication, in a pirate style. Source: CQURE Academy.


The use of a word game referring to the brand's storytelling , based Australia Email List on the theme of food. Source: LinkedIn SocialCube As you can see, words are extremely important in building a brand's image. It is worth focusing on creative and professional content. If you are looking for support in creating clear communication, contact us and see what we can do for you. Who would your brand be if it were a person.





A humorous Fool, a know-it-all Sage, or an adventure-seeking Explorer? Giving it a human face and creating an image based on a personality model allows you to reach a specific group of recipients, meet their expectations, and ensure a consistent image of the brand and the products or services it offers. 1. What are archetypes? , thanks to the Swiss psychiatrist, Carl Gustav Jung. He then defined them as.