Whose effectiveness they can measure in Google Analytics, social Kuwait Telegram Number Data media reports or lead campaigns. We underestimate the importance of all these areas operating "outside monitoring". In the case of B2B brands, where decisions are usually made by several people, this is particularly important. Each of these people could discover the supplier in a way that Google Analytics (and other similar tools) will not provide to us on a platter.
To sum up - if you want to be clear about how buyers found your company, don't limit yourself to data from analytical tools and collect qualitative data. Brands that make extensive use of content marketing open many doors to buyers at once. Some have a sign that says "podcast", others say "social media", others may say "video" or "company blog". It's worth knowing which door the customer entered through. This topic may also interest you? expert.