Notice that your tool may have a competitive advantage over other tools. or combining your products to serve their Digital Marketing Service own unique purposes? Let’s say your company sells household cleaners. By designing with empathy you may notice users combining multiple cleaners into concoctions to achieve a unique purpose such as cleaning curtains. These observations may lead to new product development .
Rebranding. Does your product or service have any peripheral or intangible attributes or emotional appeal? By designing with empathy you might observe customers smelling your product or commenting on how it makes them feel. This will help you identify any intangible attributes your product has or the emotional response it elicits.