Leveraging Existing Customer Relationships

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Shouvo
Posts: 101
Joined: Tue Jan 25, 2022 3:13 am

Leveraging Existing Customer Relationships

Post by Shouvo »

All of these strategies involve leveraging the good will and industry leads the relationships you've invested in over the years of being in business and serving these customers. Everyone knows industry leads that it's much less expensive to sell to an existing customer than to acquire a new one. The reason for this is simple, and can be industry leads expressed with two words: Relationships and Trust

The biggest barrier to acquiring new customers is the lack of trust industry leads and no customer relationships being in place. This barrier becomes a nearly insurmountable gulf during industry leads challenging times, like a recession, because customers become extremely risk-averse. This increased risk-averse profile stems industry leads primarily from fear... Fear of making a mistake and getting fired (and not being able to find another job)

Fear of making a bad investment decision in an unknown industry leads company Fear of an unknown company failing due to the recession, which in turn creates impacts Fear of wasting precious budget industry leads dollars More basic fears associated with dealing with "strangers" Experience teaches us that many of these fears are industry leads based, in part, upon sound experience and judgement that comes from many prior (mostly bad) situations that customers have found themselves in and have learned to avoid.
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