Email Marketing to Increase Sales in a Recession

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Shouvo
Posts: 101
Joined: Tue Jan 25, 2022 3:13 am

Email Marketing to Increase Sales in a Recession

Post by Shouvo »

There's a lot of noise today about increasing sales in the recession individual email list and downturn period, and I don't want to be one who adds to that noise level, so I did some homework on individual email list what others are saying and doing out there. One thing that's crystal clear is that every company needs to find ways to individual email list increase sales during the recession, and email marketing is an affordable approach to take.

The one consistent theme that keeps coming up is focusing individual email list in more on installed base marketing - selling more to existing customers. And from my own businesses, I can tell you for sure that's what's working the very best for individual email list me right now. So what are the ways we can best leverage our installed base? Cross-selling new individual email list products to customers who don't yet own them Up-selling customers to higher-priced products that deliver more value (both to you and the customer)

Down-selling customers on lower-priced versions of products individual email list that better fit their needs (instead of them not buying at all) Going deeper into accounts with repeat business, either by selling individual email list more capacity, consumption or finding new groups within larger accounts who aren't yet using your products individual email list Getting referrals from existing customers, so you can bring some new customers aboard without starting from scratch
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