CDP for ecommerce make data work and earn

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nahar543
Posts: 59
Joined: Sun Feb 05, 2023 6:19 am

CDP for ecommerce make data work and earn

Post by nahar543 »

Information is one of the main resources needed for e-commerce to flourish. The more complete information a company has about its customers, the more effectively it can interact with them. It is important not just to find out the date of birth of the buyer, his geolocation and product preferences. It is necessary to regularly monitor its behavior and analyze the collected data in a complex. This will allow you to create a personal offer, which is highly likely to lead to a purchase. When businesses fully appreciated the importance of collecting customer data, questions arose about how to combine information from different sources (online and offline) and use it for marketing purposes.

Platforms have become a universal tool for solving these problems. Let's figure out what CDP is, what functionality they are rich in, how useful they are for online stores. What data do CDPs work with? CDP is a customer data platform that allows you to identify users, collect, store and process first-party Costa Rica WhatsApp Number List data, as well as information about customers from third-party sources. First-party data - information obtained as a result of direct interaction of customers with the company. These include: personal data: name, gender, date of birth, address; identifiers in different channels phone numberm email.

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Push tokens, social media profiles, loyalty card number preferences categories, brands, channels; devices used; information about purchases and transactions, etc. People provide such data themselves when they fill out forms / questionnaires / sections of their personal account or show some kind of activity. What data do CDPs work with? Information about a person's online actions is collected using tracking scripts and includes: behavior on the site; interaction with the content of mailing lists; history of work in the application. CDP can be linked to a CRM system to automatically transfer any data from it. If you set up integration with cash desks of offline outlets, the platform will receive events about purchases in physical stores directly.
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