Data To Back Up Their

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jebinkhatunseo
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Data To Back Up Their

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This is a very valuable asset for any company—so make sure you use the information your audiences have provided to help inform future engagement. Predictive marketing solutions help organizations prevent attrition costs of customer acquisitions (such as what I mentioned with my early work with Gainsight), but more importantly, they help improve digital marketing campaigns offered to specific Italy Phone Number List targeted groups for better lead scoring and understanding of customer propensity to buy a specific product. blog picture 1 Insight from the experts: How predictive marketing technology drives results A recent report by Forbes Insights entitled “The Predictive Journey” surveyed 308 CMOs and business unit directors, and found that nearly half of the organizations deeming their usage of predictive analytics to be “highly advanced” credit the technology with increasing their ROI by more than 25%.
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I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers. Nipul Chokshi, Head of Product Marketing at Lattice Engines, explained that marketers are using Lattice’s predictive technology combined with first party data from Marketo to drive better media buys: “Companies use predictive marketing platforms to drive account-based marketing at scale; 1. They identify who their best targets are, companies or people that look most similar to your customers, and which ones are most likely to convert, along with the products they will buy and how close they are to making a decision. 2. Companies use predictive analytics to drive advanced segmentation and personalization–so you can customize your messaging and content for maximum relevance.” In another interview with Everstring, their VP of Marketing Jim Walker explored how predictive marketing technology can help companies be more efficient with their media buys. Jim said that a primary result of tying predictive technologies to paid media is an understanding of which accounts to target: “If you are going to be efficient, tackle the right accounts.
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