Artificial intelligence (AI) is one of the current terms in marketing. Every Real Estate Photo Editing marketer thinks about the best way to use it, and every technology vendor tries to promote the offers that infuse it. And all for good reason. While AI might be the hot item that everyone is clamoring to understand and use, it's neither a fad nor dying any time soon. According to a PwC survey, business leaders believe that AI will be fundamental in the future. In fact, 72% called it a business advantage. Additionally, according to IDC, by 2019, 40% of all digital transformation initiatives – and 100% of IoT efforts – will be supported by AI capabilities. Integrating AI into the content marketing process is essential. Why? Because AI has the power to transform the customer experience in so many ways. AI can: Improve Real Estate Photo Editing content and the creative process. Help personalize experiences at scale. Improve customer satisfaction through greater efficiency. And more. Advertising Continue reading below Sephora is a great example of a company leveraging AI in innovative ways. Sephora gives customers a plethora of options, which is both awesome and sometimes overwhelming.
To help, Sephora has created a chatbot that provides customers with beauty content they can peruse as well as product suggestions. It is an innovative and simple use of AI. It's not about whether marketers should start experimenting with AI; it's a matter of how soon you can start. To help you feel more comfortable with AI, here are answers to some of Real Estate Photo Editing the top questions I get asked most often about AI in content marketing. Artificial intelligence Question 1: Will AI replace me? It's no surprise that marketers are concerned about AI taking over employment, especially with the rise of robot sci-fi movies taking over the world. Advertising Continue reading below I think AI will serve marketers, not replace them. Specifically, AI can help marketers: Find out what's hidden: There are vast amounts of data available that marketers can leverage to perfect the customer experience. AI helps make sense of this information Real Estate Photo Editing at a deep level, from understanding the sentiment of documents or the quality of images. Harnessing the power of AI in content marketing can help identify and refine what is needed in seconds rather than days. Speed up what's slow: Many of the tasks marketers do every day are tedious and time-consuming.
AI uses self-learning algorithms to speed up these tasks, improving efficiency Real Estate Photo Editing and effectiveness. Asset tagging is a great example. This task is time-consuming, but the AI has the power to insert content-based metadata for thousands of images in seconds – a process that would otherwise take hours. Decide when something matters: AI can help marketers make quick decisions to ensure the best experiences are always delivered to customers. Content personalization is a great example. Marketers know that consumers want content and experiences tailored directly to their needs and interests, but that's daunting. AI can help marketers do this Real Estate Photo Editing at scale by automatically personalizing content on an individual level and determining what experience a customer should receive and when. It's important to remember that amazing customer experiences still require the human element that machines lack. Look at Pandora. It uses a combination of machine learning and human curators to deliver the best possible recommendations to users. Pandora's head of research Oscar Celma said:
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