Auction Information Photo Retouching

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farhad123
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Joined: Sun Jun 19, 2022 6:00 am

Auction Information Photo Retouching

Post by farhad123 »

Although Google is quite generous with the number Photo Retouching of tools it offers to help you plan and manage campaigns, when it comes to assessing your competition, there aren't many native tools. available and assessing your competition is a must. Auction Insights is one of the few tools available to you here, and when reviewed and used regularly, they can help you get the most out of your advertising spend. Essentially, it allows you to compare your campaigns against those of your competitors and show you where you're doing best and where you're not. It can also highlight new and untapped opportunities to explore. (Click here to enlarge.) google ads auction statistics You have six KPIs to compare your campaign to your competitors: Impression share: A measure of Photo Retouching how often your brand's ad appears in the auction.

Average Position: Average ranking of this ad. Photo Retouching Overlap rate: how often another advertiser's ad received an impression during the same auction that your ad also received an impression Position above rate: How often another advertiser's ad in the same auction is shown at a higher position than yours, when both of your ads were shown at the same time. Top of Page Rate: How often your ad (or another advertiser's, depending on the line you're viewing) appeared at the top of the page in search results. Outranking Share: How often your ad ranks higher in the auction than another advertiser's ad, or if your ad was shown when theirs was not. Understanding auction data Photo Retouching Here are some ways you can use Auction Insights to give you insight into your campaign, help you identify areas for improvement, and give you a picture of the competitive landscape: Figure out how much your competitors might be spending based on impression share.

For example, if you know your impression share is 50% and another competitor's is 75%,Photo Retouching you can estimate that they spend 50% more than you. Yes, there will be other factors such as Quality Score, max bids, etc., but it can still be a useful indicator. Get a quick overview of how you've set up your campaign by looking at the average positions - in the screenshot above you have an average position of 1.2 which tells you your campaign is performing much better than most of your competitors (pointers-school. co.uk would be the second best performer).Photo Retouching See who your biggest competitors are by looking at the overlap rate - for example energy-kids.co.uk seem to run most often at the same time our ads show which would indicate they
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