Survey method for household audience ratings

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tashaclaytonj
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Joined: Sat Feb 24, 2024 4:29 am

Survey method for household audience ratings

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Household audience ratings are measured by attaching a measuring device called a people meter to the TV. The content to be investigated is household viewership ratings for real-time viewing and household viewership for time-shifted viewing. Time shift refers to the playback rate of recorded programs within 7 days.One People Meter can measure the viewing status of up to 8 TVs in your home. However, since household viewer ratings are measured on a household-by-household basis, the number of TVs does not affect household viewer ratings.


For example, even if the same program is on on two TVs in Switzerland WhatsApp Number Data the home, it will be counted as one because the TV is based on the home. Also, even if the whole family watches the same program, it will still be counted as 1.How to calculate household audience ratingsHow is the household audience rating calculated? Let's take a look at how the household audience rating is calculated, comparing it with the calculation method of the "individual audience rating" which shows the viewing status of individuals.How to calculate household audience ratings.


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Household audience ratings are measured on a household basis, so the number of households surveyed serves as the population. Suppose the viewing situation is as shown in the figure below.Household audience rating■Household audience rating for program AIf 4 of the 6 households surveyed watch Program A, the household viewership rate will be 66.66%.4 households ÷ 6 households = 66.66%■Household audience rating for Program BIf 2 out of 6 households are watching Program B, the household viewership rating will be 33.33%.
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