Half of purchases inspired by social

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While the importance of influencers is declining, the importance of companies is growing. Partnering with influencers may be a good idea, but you also Consideration must be given to whether to cross the river to obtain water. In any case you should not underestimate the huge potential of a good company image. This generally applies to all consumers and the trend is that the older you get the more trust you place in the company rather than the influencer with younger people saying influencers inspire them compared to only of older people.

Friends are the most important but the biggest source of inspiration is neither internet celebrities nor companies but the circle of friends. It takes a lot of effort to be friends with everyone Email Marketing List but if you provide a service or experience that your customers will share then you are more likely to be recommended too. This is indeed significant. Another possibility, she continued, is that you're partnering with an influencer who has such a close relationship with their followers that they consider them a friend.



Consumers don differentiate between channels The analysis also shows that it’s a good idea to use social media for both online and brick-and-mortar stores. Customers are not attracted by the variety of products they see. media are most often or always made online, but purchases are made from both physical and digital stores. An increase from previous years which once again emphasizes that channel conflict is a company problem rather than a customer problem.