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Choices and arbitrary. It is a practice to be trained and not easy to adopt, initially; no one is pleased to discover that what works to their taste and feelings does not actually work to achieve commercial objectives. However, you need to base your strategic choices on data to be successful online. Powering AI Machine Learning In an increasingly "cookie-less" world (so to speak) and with the imminent decommissioning.

Universal Analytics to make room for Google Analytics 4 , the collection of as much data as possible is fundamental, as both Analytics and Google Ads than any other digital marketing C Level Contact List management tool will be increasingly AI-Driven (managed by artificial intelligence); In order to function correctly, the machine must be able to create associations and predictive analyses.



To do so it needs an enormous amount of data; the more data you provide, and for as long as possible, the higher the accuracy of our Marketing tools will be. Improving AI efficiency with Google Analytics Did you like this article? Do you have questions or want to propose some changes? Leave a comment, we're always happy to discuss it with our community.