A principle that Inside has always followed and which has consistently led it to photo retouching achieve great results , just like the project developed for the show that tells the past, present and future of DKC . Talk about your B2B company on social networks with Storytelling CINZIA FOLLI 15 JULY 2021 storytelling Talking about a brand in an emotional way on social media is among the best practices of B2C marketing , while a narrative of this kind, until a few years ago, was not taken into consideration by B2B companies still fond of a more technical and aseptic type of communication. Things have changed considerably in the business to business sector and now.
Storytelling is also used with excellent results in social media strategies designed specifically for companies that sell to other companies. You might be interested in "Social Media Marketing from definition to use in B2B" Why does Storytelling also work for B2B companies? storytelling The mistake that made B2B companies wait a long time before using digital communication, in particular social media, was that they thought that to speak to a business customer they had to use a language made only of data and technical terms.