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On the other hand customer experience is managed through levers that allow the organization to work according to principles rather than rules always starting from listening to the customer. These levers make up what dec calls “ customer wave ” a methodology that seeks to manage a customer-centric organization unique identity organizational drive employee involvement customer interactions and interpretation of what we measure. These I's make up cx management in a company they form “the whole” and we can therefore say that customer service is a very important part of one of these I's such as interactions.

Customer experience the customer wave . Transactional vs relational customer service has a specific function at any given time resolve a complaint report something... There is always an exchange between company and customer. This exchange can be informational economic etc. Although its function is to have a transaction sell the product solve a problemThe function Graphics Design Service of the cx discipline is to build relationships between the company and customers. In the same way that to build interpersonal relationships we use empathy putting ourselves in the other person's situation and trying to take their feelings into account from the idea of ​​customer experience.



We seek to identify understand and manage a consumer's emotions during moments of who comes into contact with the company Conclusion the main idea that we must retain is that customer service is a part of what customer experience means. Cx is a set of actions principles ideas and systems that aims to build a relationship between companies and people and customer service is a function of the company that seeks to ensure that the user has a product or service in a timely manner. Shape. Keys to customer loyalty customers are fundamental to any company's strategy.