If you are the manufacturer

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Often, when we start seeing new color options on subsequent subpages, we start to look deeper and wonder if these are all the available versions, and this only raises unnecessary questions and doubts in users, leading them away from making the purchase decision. The customer should find everything that concerns him on the product page. Although for many stores this will require a lot of programming intervention, it is worth adding the ability to choose the appropriate color or product size to the product page. Product description The product description is another element of the product page.

That can dispel many questions and doubts that may dissuade people from making a purchase decision. Instead of pasting dry information from the manufacturer's website, such as technical data, into the description, let's consider: What questions do photo retouching users ask when asking about this product? – effects, needs, problems. What effect will the product have? What needs does it meet? What problems does it solve? Interestingly, these questions are often not about the product, but are, for example, questions about delivery time.



Which is more important for the buyer than the price, or about the scope of the warranty. let's answer unasked questions - before customers start thinking about them Additional information This is a place where we can include information that is related to the product and may help customers make a purchase decision, but is not so important that it should be placed in earlier elements of the page. They are often called social proof. What is this information? additional photos product video For example of a product that you sell in a store, you may find additional photos showing the production process here.