The product and the problem they are trying to solve.

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SpecialDatabase
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Joined: Sat Apr 15, 2023 5:21 am

The product and the problem they are trying to solve.

Post by SpecialDatabase »

Need to ask yourself when creating your buyer persona. In creating buyer personas you are not trying to catch every fish in the sea. You're trying to capture the ones you want, because they're the ones who have the potential to become leads. Your network doesn't need to be large - it needs to be precise. 1.4. What is the buying journey of your buyers?

Once you've identified your buyer personas, the next step is to understand how these people think as they make their buying decision. According to Hubspot, there are three steps in the buyer's journey: Brand awareness Specific Database knowledge Brand consideration Purchase decision In this article we have analyzed that after the perception of the problem.
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There are: Search for information Evaluation of alternatives Decision Post-purchase behavior Each of these stages is a great opportunity to nurture the prospect by providing valuable content about Forbes.com writes that: 70-90% of the purchase process is completed before making the purchase (Forrester) A consumer consults 11.4 contents before making a purchase (Forrester) Consumers consult.
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